Man looking at holographic screenviews of field and staff production.

Technology & Innovation


John Deere FarmForward 2.0 – Revolutionizing agriculture, one plant at a time

Imagine what artificial intelligence, automation, and connectivity can do to grow the food that you eat every day.  John Deere shares this vision of a future farm, powered by technology to help farmers sustainably feed our growing world.  We’re changing the massive landscape of agriculture…our innovation never stops.

Employees in front of a backdrop at a gala accepting this award


Customers Rank John Deere Among Most Innovative Companies

When it comes to innovation, customers rank John Deere ahead of such major technology companies as Google and Facebook. That was the finding of a research project of the Gabelli School of Business at Fordham University and the Norwegian School of Economics. 

The outcome of the research is the American Innovation Index, the first ever survey in the U.S. measuring company innovativeness based on customers’ experiences doing business with them. The index looked at customer-focused innovation by determining how customers perceive a company based on creativity, innovation, and providing value to customers.

Read more in the John Deere Journal. 

Five winners of 2019 fellows awards stand in a skybridge.

Rewarding Our Top Experts

In 2015, the John Deere Fellows Program was launched to give the highest level of recognition to employees who have contributed to the company's success through deep expertise in their functional areas, demonstrated leadership, and reputation inside and outside the company. It is the pinnacle of the Knowledge Leadership Path, an initiative that was launched in 2014.


Read more about current and past winners.

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